SEO Executive

Herbalife Nutrition

Uxbridge, England, United Kingdom

Full time

SEO Generalist


Mar 11

This job is no longer accepting applications.

Position at Herbalife UK

About Herbalife:

Herbalife is a global nutrition company that has helped people pursue a healthy, active life since 1980. Our nutrition, weight-management and personal care products are available exclusively to and through dedicated independent Members in more than 90 countries. Herbalife is a publicly traded company on the New York Stock Exchange (NYSE: HLF) with more than 10,000 employees and millions of customers. The company reported net sales of $5.5 billion in 2020. 

Our products are available exclusively through educated and trained independent Herbalife Nutrition distributors who provide comprehensive and personalized solutions to their customers’ nutrition and wellness goals. This person-to-person, high-touch experience is critical to our mission to improve the nutritional habits of our communities and is what positively differentiates us.

Job Details:

We are looking for an SEO Executive to work as part of our Europe and Africa Digital Marketing team. In this role you would be working closely with the wider Marketing, Sales and Events department, as well as other internal and external stakeholders to create copy for online marketing tools and digital platforms across Europe and Africa.

The SEO Executive will also support with copywriting activities and will prepare content that reflects the brand and deliver work that is accurate, on time, and in line with the brief. In addition, you will be responsible for implementing the SEO and Content Strategy across the E&A markets. You will be involved in several region-wide digital initiatives and will be able to provide support and SEO and Content expertise for these projects. You will be responsible for conducting market and competitor’s research and will be expected to use SEO and Analytics platforms to provide insights – raw data, as well as data analysis and recommendations based on your findings.

Key requirements for this role: 

  • Receive briefs, interpret them into creative, on-brand SEO-rich copy and ensure timely delivery of the copy and projects to agreed schedules.
  • Develop key content for key digital platforms, from ideation to launch for E&A markets, working closely with a cross functional team – to improve overall site performance and ensure brand’s visibility in search engines.
  • Work on region-wide implementation of SEO and Content Strategy – to improve the brand’s positioning and positive perception in the online space – raise awareness, increase site traffic and improve engagement.
  • Perform market and competitor’s research to inform content strategy and ensure the Herbalife Nutrition brand remains relevant.
  • Review website performance and provide actionable recommendations based on insights and findings.
  • Review existing and view future communication materials strategically, making core recommendations for overall copy structure and approach across all communication pieces.
  • Work with other members of the Marketing team, update where necessary the copy in materials to ensure that they are always in line with current market trends, relevant regulations and aligned with brand strategy.
  • Liaise with Home Office to work on joint projects when necessary and/or the Europeanisation of supplied briefs and materials, working closely with the wider Marketing team;

Key attributes that we are looking for:

  • Experience in writing and proofing SEO-rich copy on a given subject that is interesting, relevant, and motivational for both customers (B2C) and distributors (B2B)
  • Experience in researching and identifying new trends in content marketing
  • Experience in market and competitor’s research
  • Experience in writing for digital platforms and search engine optimization – understanding of keywords, on-site and technical SEO is essential
  • Experience in collating and analysing data using SEO & Analytics platforms and providing insights reports with actionable recommendations. Experience with BrightEdge or SEMRush would be an advantage but not mandatory.
  • A superior command of grammar
  • Attention to detail and a high level of accuracy
  • Extremely flexible, with experience in handling multiple projects and tight deadlines
  • Excellent communication skills, time management, project management and interpersonal skills
  • Strong results-orientated work ethic, solution-driven

What we offer:

Herbalife Nutrition offers competitive salaries and a comprehensive benefits package including, a generous pension scheme, bonus scheme, private health care, discount on Herbalife products, service award scheme and much more.

How to Apply

If you would like to be part of a dynamic business that values people as individuals as well as inspires and motivates its employees to succeed and expand their talents, please apply via the link provided.

Please note that if successful, Herbalife will ask for 2 years of employment history via reference checks and evidence of any stated qualifications before you join the business

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