SEO Assistant


London, England, United Kingdom

Full time

SEO Generalist


Mar 11

This job is no longer accepting applications.

Department:  MARKETING

City:  London

Location:  GB


At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today. 

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.


You will report to the SEO manager and will help carry out initiatives outlined in the SEO roadmap as well as support the team with day to day duties. This is a key support role working with the SEO specialists. 


  • Coordinate the local strategy with internal and external teams, running quarterly audits and updating store information on partner sites
  • Learning and insights; feeding back on local and campaign/product performance (collections, festive, new product launches)
  • Work with internal departments to form a best practise outreach approach 
  • General ad-hoc duties such as invoicing and raising PO's for agencies etc. 
  • Ongoing taxonomy support of the website
  • Carry out research to support wider marketing and SEO for competitor positioning and market planning
  • Continual weekly technical checks, i.e. broken links, wrong canonical tags, link status etc.
  • Liaising with merchandising on daily ad-hoc requests
  • Refresh and upload content on a quarterly basis for external store pages and internal quarterly merchandise refreshes
  • Support with IT tickets and technical internal sprints


  • Some experience working in marketing media
  • Highly resourceful and organised with an ability to learn and work independently
  • Excellent communication, writing and analytical skills (Keynote, Excel etc.)
  • Previous experience of SEO platforms
  • Knowledge of Asia based platforms would be beneficial


Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

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