SEO Manager

Pet Choice

Whitebirk Industrial Estate, Blackburn, UK

Full time

SEO Generalist


Oct 5

This job is no longer accepting applications.

Position Overview

This is a fantastic opportunity for an experienced SEO Manager to join an exciting FMCG business working for several in-house brands.

The SEO Manager will work within the Pets Choice marketing team, reporting to the Digital Marketing Manager and will be responsible for building the SEO strategies, both on-site and off-site, for all in-house brands to support the wider communications activity and brand goals.

The brands within our portfolio are at varying levels of online presence and size so the role will provide an exciting amount of variety day to day and interesting challenges for a passionate SEO specialist.


The location of the role is within a new state of the art head office, alongside its Distribution Centre located on Whitebirk Industrial Estate, Blackburn.

Company Overview

Pets Choice is a leading Pet and Animal Products Manufacturer. Based in Blackburn, Lancashire, the Pets Choice portfolio of Brands offers a variety of products for Pets and Wild Animals from Dogs to Ducks! Our Brands include; Webbox, Bob Martin, TastyBone, Meatiful, Spike’s, WildThings, Feathers & Beaky and Vitakraft.

With a broad range of capabilities, Pets Choice are proud to be a supplier to UK Grocery, Discount Retailers, Pet Specialists, Independent Retailers, Wholesale, E-commerce and Export markets!

With ambitious plans to continue growth, Pets Choice proactively responds to change and continue to be quick to adapt to the demands of the market.

At Pets Choice, we are investing into the development of our people. Entrepreneurial spirit is encouraged and our team is empowered to make decisions whilst having ownership of their work. As a business we are always looking at more ways to build an engaging, rewarding and collaborative workplace culture.


  • Conducting keyword research
  • Carrying out on-site optimisation audits, providing recommendations and implementation
  • Generate briefs for search optimised website content
  • Managing the content strategy across all brands and creating engaging content for our onsite blogs
  • Fulfilling copywriting requirements as and when needed
  • Share search knowledge and learnings with the team regularly
  • Keep up to date with Google Analytics platform, working with other team members to gain the most valuable insights.
  • Carry out competitor research and analysis regularly to inform or amend strategy
  • Monthly and ad hoc reporting
  • Constantly seek out ways to improve performance and take advantage of opportunities
  • Deliver search performance against set KPIs

Key attributes and skills

  • Excellent attention to detail and ability to juggle multiple projects
  • Team player with strong communication skills, confident in providing reports and recommendations to all levels
  • An analytical thinker
  • Results orientated
  • General data administration including updating and generating files and online spreadsheets
  • Excellent understanding of SEO best practices
  • An open approach to continuous learning and development

Essential Skills & Requirements

  • At least 2 years experience in SEO with a proven track record of generating results
  • Experience of the full Microsoft Office suite including Microsoft Excel
  • Experience using SEO tools such as Ahrefs, Screaming Frog & STAT
  • Proficient in using Google Analytics, Google Tag Manager and Search Console
  • Experience using CMS platforms to update web content and meta data
  • Eligibility to work in the UK on a permanent basis
  • Must be fluent in English
  • Polite, courteous well presented
  • Ability to work as part of a team
  • A flexible, enthusiastic, and committed attitude
  • Full UK and clean driving licence is preferred

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Personal Information


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Pet Choice

Pets Choice. Owners Choice. Brands Choice. The UK pet food manufacturer inspiring pets and owners for over 135 years.